What's New

Check out our latest products and new collections

Rimmel London Creator crew takeoverMeet our Crew!!

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CRUELTY FREE

Rimmel is now approved under the Cruelty Free International Leaping Bunny Programme. For more information

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RIMMEL’S FIRST CLEAN MASCARA

NEW KIND & FREE CLEAN MASCARA

CONDITIONING VOLUME & LENGTH

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Trends & Looks

See what's trending and get the look with our tutorial videos

Live The London Look

We've been in the business of self-expression since 1829. We're not here to define your look. We innovate to take you there.

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