What's New

Discover the latest Rimmel products and shades to add to your makeup collection.

Rimmel London Creator crew takeoverMeet our Crew!!

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Lasting Finish 35 Hour Foundation UNBEATABLE HYDRATION AND UP TO 35HR WEAR

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Bold volume just got intense, with Rimmel London's Wonder'Volume Thrill Seeker Mascara now in Pitch Black!

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Looks & Trends

Find out what's trending with the most incredible makeup looks and tutorials.

NEW VIRTUAL TRY ON

Try our new makeup Virtual Try On to find Your new go to colors.

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