What's New

Check out our latest products and new collections

Rimmel London Creator crew takeoverMeet our Crew!!

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Powered by BiotinWonder’Bond Bonding Serum Mascara

Longer, smoother, healthier looking lashes

With up to 350% more volume!

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Trends & Looks

See what's trending and get the look with our tutorial videos

Live The London Look

We've been in the business of self-expression since 1829. We're not here to define your look. We innovate to take you there.

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